How To Get Into Google Featured Snippets: In the past, getting the number one position in search results, was the ultimate goal for ambitious marketers. But, Google has recently reset the starting point. And now position Zero – known as Featured snippet – is the one with the authority. So, what is a featured snippet? A featured snippet is often or historically known as a quick answer box.
How To Get Into Google Featured Snippets
Featured snippets have impacted SEO quite a lot over the past couple of years. A lot more people are either, one, going through and just getting the result directly without ever leaving the result results which can mean less traffic, and number two, of the clicks that actually come through from search results, a much higher proportion of them go to the results that actually ranks within the featured snippet. So, for any of you that were ranking in position two, three, four and five, you are going to be seeing way less traffic than you were before there was a featured snippet.
So, let’s talk about what featured snippets look like. We would tend to break them down primarily into three different types. So, the first one that you have got is the Paragraph Featured Snippet. This usually comes with definitions or even just with single word queries. The second one is the list based featured snippet. This is usually in response to a how-to based query and it will usually be a numbered list, maybe four or five steps and listed out directly within the snippet. The third and final most popular featured snippet is the table. And this is usually showing different data points.
Outside of these three, what we tend to see is that Google Publishes a lot more videos within these featured snippets, we have seen even direct bookings forms happening in particular with like the hotel and travel space. And, on top of this, we are seeing a lot more image-based snippets. It’s becoming more and more important to optimize your content for these answer boxes. One study found that nearly 30% of queries now include featured snippets. But, it’s not just about clicks. These snippets feed voice search responses, and com score predicts that half of all searches will be performed by voice by 2020.
Now, some of you ROI driven marketers might be concerned about losing out on traffic and conversions. We have seen that shorter queries especially like one-word definitions, in particular, tend to steal quite a lot of traffic. This is primarily because people are looking for definition and when they’re given that definition, they don’t need to go through to the website. One the other hand, with more question-based queries, where someone’s looking for a more detailed answer, they will end up getting a much larger proportion of the overall traffic coming through from a featured snippet result than if they were ranking number one within that search results page.
To optimize your content for featured snippets and future proof your SEO, follow a few best practices: The first thing we would do is, we would search for the query you are going to try to rank for and see what Google is already showing. Are they showing paragraph featured snippet? Are they showing a list? Are they showing a table? Depending on what you see, you are going to want to cater the content within your web page to be geared towards ranking for that specific type.
You will also need your content to rank on page one. According to one study, 70% of featured snippets are pulled from websites in positions two through ten. Format your content using clean code. Place the query in an H2 or H3 tag and include the answer directly below this heading. Answers should be enclosed in paragraph tags and be between 54 and 58 words long. List and table information should be also formatted with proper tags. When writing a post, signal that an answer is expected by including priming phrases such as here are, follow these steps, start with etc.
Try to get this content as close to the top of the page as possible. And once you have done that, publish and track and measure it over the next few days. If you don’t see any results instantly, keep checking back and then you can make small iterations. The most important thing here is to track the different types of content that Google is pulling in and then align your content directly to that. Google is optimizing for the experience of users who don’t want to spend time clicking and searching to find the information they need. One key them here is that Google wants to keep you within Google.
Almost any search at the top of Google and this is really what you want to do is get all the related words for that individual keyword so obviously, for different keywords, it varies. If you are talking about side effects to Aspirin or something you are not going to have a promotional deal or bell satellite package or it doesn’t make sense, every single keyword has its own set of trigger words and you want to put the most trigger words as possible. Inside your answer, to get the best rankings finally, you got the relevance of the page, so your page has to be relevant to the query.
The query order that Google Listing so typical results, typically number one to number eight is going t be the best ones to rank for. If you want to get an assertion of it, if you are on page 2 or page 3 or page 4, you typically won’t get in the featured snippets. And, usually, number to number right, it’s going to be the best and for some reason, it seems to work better to be a number two, three or four for some reasons. Also, if you face any questions related to How To Get Into Google Featured Snippets, just let us know in the comment box below.