Best Keyword Research Tools For SEO: Today, we are looking at the best free keyword research tools and how to use them to power your keyword research. Now, there are certain stigmas around the word FREE. And to a certain extent, you may need to compromise with the quality with free keyword research tools, you may not get the “top-notch” features that come with premium tools, but you can get quite a bit of value when using the tools together. and correctly. So, today, we are going to show you how each of these keyword research tools works and then we will show you how you can use them in tandem for a solid keyword research purpose that won’t cost you a penny.
Google Correlate: Google Correlate finds queries with a similar pattern to a target data series. So, if we type in lost weight. Then you can see that people are also interested in exercises, fattening, they want to lose specifically 20 lbs, build muscles, lose belly fat, and the list goes on. So, the main pro with Google Correlate is that you can find subtopics, which will help you maximise coverage on the topic and possibly get more organic keyword rankings.
Plus you can find hidden gems in here since the results are relational and not necessarily bound by phrase match or keyword matching as many premium tools do. The two major cons of this tool are that there are no search metrics that accompany these keywords. And second, you will often find keywords that have a high correlation like this one but make absolutely no sense.
Keyword Shitter: This tool mines Google Auto Suggest Keywords based on a seed keyword. So, if we type “lose weight”, then it will start mining the keywords. The main pro of this tool is that you can generate thousands of related and long-tail keywords.
They also have nice positive and negative filters you can use to narrow down your list. For example, if we wanted to find modifier keywords, then we could enter in best, top, and 2019, which narrows down our results quite nicely. There are a couple of major cons to this tool. First, it can take quite a long time to find meaningful keywords. And the very obvious con is that there is no search metric which can take the batch process in another tool. But this can be solved with the next keyword research tools and that’s Keywords Everywhere.
Keywords Everywhere: Keywords Everywhere is a Google Chrome Browser extension that adds an inline view of the keywords and their metrics on popular websites. You will need to install the extension, sign up for a free account, and then enter your API key into the settings. Now, when you go to any of these websites, you will get instant keyword metrics. So, if we go to Google Search and type in a keyword phrase, then you will see the various metrics right beside your target search query as well as the autosuggestions. You will also see related keywords and other keywords that people search for on the right side of the search results page.
The obvious pro is that you get all of the search metrics for free considering Google Keyword Planner started restricting that data from users who are not advertising on Ad words. So that is awesome. But, there is one very serious issue. As far as we know, they source their data through Google Keyword Planner alone. The thing is that Keyword Planner uses “Buckets” to group keywords. “When a keyword returns a traffic volume of 201000, it is not because the keyword has been visited that many times, but just that it was closer to 201000 than the next biggest bucket of 2,46,000.”
Let us show you an example. If you look at the keywords results for Chicken Soup Ingredients, this keyword has a search volume of 9200. And, if you look at the singular form of this Chicken Soup Ingredient, you will see that it returns the same result when you and we both know that this is not true. Now, compare that with Ahrefs’ toolbar which shows you that the plural has around 1.000 monthly searches, while the singular has only 10 monthly searches.
So, that’s a major con in our books, since we won’t know if we can fully trust the data that we are getting. But, in all fairness, even as an Adwords user, you would see similar results.
Search Engine Auto Suggest: And, no, we are not talking about Google. There are numerous other search engines that you and we use every single day like Amazon, Pinterest, YouTube and the list goes on. So, if you are in a niche business like making homemade cards, then you might head over to Etsy and type in something like Cards.
And, as the auto-suggest populates, you can see all sorts of great keyword ideas like cards box with nearly 15000 monthly searches, cards for boyfriend with 2900 monthly searches and so on. But remember, these search volumes besides the keyword are based on Google Searches, and not ETSY or whatever website you are looking at. Suggestions from niche sites like this will likely produce better results than just using Google where the keyword cards can also be related to a game, bakeries or even finance like credit cards.
Google Trends: And, this is one of our favourite tools. Using trends, you can see the past and present popularity of a keyword or topic. For example, if we search for a selfie stick, you will see that the trend seems pretty stable, over the past 12 months. And, keywords everywhere shows that it has a monthly search volume of over 200000 monthly searches. But, is that so? Remember, search volumes for Google Keyword Planner are rounded annual averages based on those buckets of keywords.
So, if we change the trends view to the past 5 years, you will see that they were incredibly popular for about half a year in 2015. And then it spiked again, and again, and again. Apart from these, if you have any questions regarding Best Keyword Research Tools For SEO, just let us know in the comment box below.
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