YouTube SEO: How To Rank Your Video #1 In YouTube In 2019 (And Beyond)
One of the most competitive keywords in the SEO industry includes E-Commerce SEO, Local SEO, SEO Tips, Video SEO and the list goes on. This led to an almost four hundred per cent increase in YouTube search traffic, your channel has the capacity and can grow huge. Anyone and everyone has the opportunity to entertain, engage and rank their videos fast. So in this article, we will show you exactly how to rank YouTube videos from start to finish stay tuned and read till the last word.
Now there’s a lot to SEO, so rather than trying to dip into every single traffic source in YouTube analytics. We will be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google. Let’s get started, first what is YouTube SEO. It’s the process of optimizing your videos, playlists and channel to rank high YouTube organic search results for a given search query. YouTube explains the discovery in search ranking algorithm in two sentences – videos are ranked based on a variety of factors including how well the title, description and video content match the viewer’s query. So there are three important points here – first keywords matter in your title and description, second, you need to match the search intent for a viewer’s query.
And, third, you need to drive engagement for a query in order to rank on YouTube. But of all these things the key point to effective video SEO is creating high engagement videos. So if you can’t engage your audience your chances of ranking your YouTube videos for a meaningful keyword will be slim to none. So the first step is YouTube keyword research. Unlike traditional Google search engine optimization, YouTube doesn’t have an official keyword research tool and a lot of these third-party tools are just pumping out arbitrary numbers from Google Keyword Planner.
But there are ways you can get estimated search volumes. The first is to use YouTube suggests. Paired with Google trends just type a keyword into the search bar and you’ll see a list of relevant queries that contain your keywords you can also add a star before or after your target keyword which will act as a wild card. Now since we don’t have an official tool to see search volumes we can throw a few of YouTube suggestions into Google trends. But remember Google trends uses relative popularity to compare keywords.
So take these estimates with a grain of salt. The second way to get keyword volumes is to use Ahrefs Keyword Explorer. Recently Ahrefs released its latest version of keywords explore which includes search volumes and metrics. For search engines like Google, YouTube, Bing, Amazon, Baidu and more. Just select YouTube as a search engine and enter the keyword or list of keywords right away.
You’ll see country-specific search volumes clicks data global search volumes and have access to five keyword idea reports. You can also enter a list of up to ten thousand keywords you want to analyze. The best way to get a list of keywords is to use TubeBuddy or VidIQ’s chrome extension. Just run a search on YouTube and look to the right sidebar. You will see VidIQ’s related queries or TubeBuddy’s most used tag section. Just choose all relevant keywords you want to analyze, click the copy button and past your list into keywords explore.
Ahrefs will then show you all keywords that have YouTube search volume according to Ahrefs database. Now search volumes are great and all but the power of keywords explorer is in generating new keyword ideas, Let’s say you want to start a channel on makeup tutorials just type makeup in the keywords explore and also include a couple of common variations like make dash up and makes space up then go to the phrase match report which lists all keywords in Ahrefs database that contain your seed keywords. You will come to see that only for Make Up keyword, there will be 2,200 ideas. Let’s narrow in on some more focused topics.
So click on the include drop down and type in a list of related keywords like an eye, face, Halloween, wedding and bridal. Finally, choose the anywhere tab which will show us all keywords that contain any of these keywords. But why not maximize your views by ranking your videos on Google too. Don’t think it’s that important? Think again. Google searches, if used properly are one of the top external traffic sources and could be responsible for over thousands or millions of views for any particular channel.
In the past twenty-eight days also a study done by GetSTAT shows that video search features increased by around seventy-five per cent in twenty seventeen for their sample list of Keywords. Now in 2019, it’s tough to browse Google for more than ten minutes without seeing a video result. There are a few ways to find videos that get search traffic from Google. The first is the search for your target keywords if you see a video carousel or another video search feature then you have an opportunity to rank in that position too.
Pay attention to video length and titles to get an idea of what Google wants to show. The second way is to use content explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics. To find YouTube videos that are ranking in Google, you can search for site:YouTube.com inurl: watch title: unboxing. Assuming that’s the topic we wanted to search for. You know to sort the results by search traffic, You can immediately see the estimated amount of Google search traffic. These videos get each month as well as the titles descriptions and social sites.
Once you find a video that interest you, click on the details button in the organic keywords tab where you can see all the keywords and the ranking position for the video on Google. Looking into both Google and YouTube search lets you double-decker traffic sources and get more views of your videos. All right step two is to identify search intent. Search intent or keyword intent refers to the reason why a user searches for a quarry in a search engine. Search engines are usually good at doing this for you. Just search for the keywords you want to rank from YouTube and analyze the content and angle of the top three results. For example, if you want to teach people how to make a website and you would probably give them a step by step tutorial.
YouTube agrees. But, what if you want to write for Nintendo switch games, YouTube will tell you that people want to see a listicle type video. Now let’s say you’re a florist and you want to rank for viola. Not a bad idea. But all the results show that someone searching for this term wants to know about the instrument, not the plant or the actress. Let’s move on to step three which is the most important and that’s the satisfy search intent with a high retention video. YouTube says that their goals are to help viewers find the videos.
They want to watch and maximize long term viewer engagement and satisfaction. And if you’re matching the reason for users query, then your chance of having higher watch times for the video increases. Here are the exact steps we take to create high retention videos. First and foremost plan your videos before you create that if you’re creating how-to videos the last thing you want to do is stumble over words are show sloppy demonstrations. Proper planning helps keep your ideas on point and you see the advantage of intentionally including keywords within your video.
Which people believe you to be used in their ranking algorithm. Second, you need to start with a strong hook the first ten to fifteen seconds are critical for your video success your readers and you’ll have audience attention graphs that look like this. Forego your hook and you lose the majority of your viewers before you even get a chance to deliver value. Every niche is different and unfortunately, there isn’t one formula that works for everyone.
Being in the how-to and informational space for a B2B audience, we like to start off with stats or proof so that’s worth your time to keep watching. You can start off by showing. users how we rank in the top three for a lot of competitive keywords. We also showed you that our search traffic grew by almost 400% and most importantly we tell you that I’m going to show you the exact steps we used.
So you can try and replicate our results drop off in the first fifteen seconds is inevitable but you can minimize the damage by connecting with your audience is the reason for watching and showing that you have a solution to that problem. Third, you need to edit your video strategically. For every single video, you create, your focus should not be impressing the users with cool tricks.
You should care about engagement so rather than getting into a full out editing tutorial, you should leave users with a few power tips. First, use jump cuts. A jump cut is a transition between two shots from the same position. Increase the effect of the scene jumping hence the name jump cut. These are dynamics to a video and help Polish mistakes. Second, draw your audience’s attention to what you want them to see, pay attention for a second if you’ve never used the Ahrefs site explorer tool before and someone says something like – “Click on the linked domains report.” Did you see it? Probably not.
But I could easily draw your eyes to the link domains report by doing various unexpected transition with sounds. The effects don’t need to be fancy but they should help your audience follow along to avoid drop-offs due to confusion. The last step is to entertain with stories or narratives YouTube is an entertainment platform. But entertaining isn’t easy. So all your primary focus is to teach SEO or teach anything you want in marketing.
You can do your best to make it somewhat entertaining with trying too hard. If you’ve read up to here then you’ve probably seen some examples of SEO. So, you won’t go deeper into that. To boil down to four things we have a title, description, tags and thumbnail. Each of these help provides context to your video and or will influence your bottom line – Click Through Rates or better known as CTR.
After all, no clicks equal no views. Here a few best practices to craft searchable and clickable videos according to YouTube. Tip 1: is to use your keywords in the title you just suggest using the most relevant search terms in your titles and descriptions as long as they’re accurate and not excessive. A study from Briggsby also shows that more than ninety per cent of top-ranking videos included at least part of target keywords in their title.
Well, it seems important to include at least partial matches of your target keywords in your title you don’t want to sacrifice the click worthiness of it. Tip 2: is to keep your titles under sixty characters. YouTube recommends keeping your titles concise but with the most important information up front. From an SEO perspective that will often mean using your target keywords near the beginning of your title.