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Google, Tutorials,

How to Create Strong & Secure Password

It’s easy to be lazy and use the same password for every online account but, using these simple techniques, you’ll be able to remember strong passwords for different websites.


Not all passwords need to be secure, of course, but a password for any account that identifies you personally, such as your primary email account, an online bank account, or an account with any organisation that holds your credit card details, needs to be as secure as possible.

To understand how to create a secure password, you first need to know what makes a password insecure. By putting yourself in the shoes of a cracker, you will see how to thwart their dastardly plans.

    How can you make your password strong enough to not get cracked by the bad guys? Here are some tips on password construction you can use to beef up your password.

    How to create a strong password

    It’s still important to have a strong password though. A good way of generating a password that is hard to guess but easy to remember is to devise a phrase that contains ordinary words, names of people or places (so they start with a capital letter) and numbers. Your password is then obtained by taking the first letter of each word except for the numbers which are represented by figures. So, if your phrase was “Bradford is thirty two miles from Manchester” the password would be Bi32mfM.


    Similarly, you can create a password using a line from something easy to remember such as a song or nursery rhyme. It’s easy to remember the first letter from each word of “Jack and Jill went up the hill” and turns into this seven-character password: JaJwuth. Again, names make it easy to introduce upper-case characters.

    You can also substitute characters for symbols, numbers or punctuation. Replace any letter ‘i’s with 1s and any ‘a’s with 4s and your password becomes much harder to crack. Christmas, then, becomes Chr1stm4s, which is a strong password.

    How to remember passwords :

    Using a password manager such as KeyPass will help you to remember lots of strong passwords (making it more likely you will actually use one), but provides no protection from hackers if you continue to use passwords that those with criminal intent might be able to guess.

    imageDo you use any of these bad passwords?

    • Password
    • 123456
    • qwerty
    • Your kid’s name
    • Always the same one

    imageWhy is that not good?

    • They are easy to guess or crack. Really easy.
    • If one site is compromised, a hacker has access to all your services.

    imageWhat’s the solution?

    1. Store your passwords and more in Identity Safe.
    2. Save Time. Access from anywhere. More secure passwords.

    Creating a strong password :

    To keep your account safe, here are a few tips on how to create a strong password:

    1. Use a unique password for each of your important accounts : Use a different password for each of your important accounts, like your email and online banking accounts. Re-using passwords is risky. If someone figures out your password for one account, it’s possible they could get access to your personal information, or other online services like shopping or banking.

    2. Use a mix of letters, numbers, and symbols in your password : Using numbers, symbols and mix of upper and lower case letters in your password makes it harder for someone to guess your password. For example, an eight-character password with numbers, symbols and mixed-case letters is harder to guess because it has 30,000 times as many possible combinations than an eight-character password with only lower case letters.





    3. Don’t use personal information or common words as a password: Create a unique password that’s unrelated to your personal information and uses a combination of letters, numbers, and symbols. For example, you can select a random word or phrase and insert letters and numbers into the beginning, middle, and end to make it extra difficult to guess (such as “sPo0kyh@ll0w3En”). Don’t use simple words or phrases like “password” or “letmein,” keyboard patterns such as “qwerty” or “qazwsx,” or sequential patterns such as “abcd1234” which make your password easier to guess.

    4. Make sure your backup password options are up-to-date and secure: Update your recovery email address regularly so that you can receive emails in case you need to reset your password. You can also add a phone number to receive password reset codes via text message.
    Many websites will also give you the option of answering a security question if you forget your password. If you create your own question, try to come up with one that has an answer only you would know. The answer shouldn’t be something that someone can guess by scanning information you’ve posted on blogs or social networking sites.
    If you are asked to choose a question from a list, like the city where you were born, try to find a way to make your answer unique by using some of the tips above. That way even if someone guesses the answer, they won’t know how to enter it correctly.

    5. Keep your passwords secure: Don’t leave notes with your passwords to various sites on your computer or desk, where people can easily steal them and use them to compromise your accounts. If you choose to save passwords in a file on your computer, create a name for the file that won’t give it away. If you have a difficult time remembering multiple passwords, use a trusted password manager. Be sure to spend a few minutes checking out reviews and reputations of password manager services. 

    The anatomy of an unbreakable password :

    The longer the password, the harder it is to crack. Consider a 12-character password or longer.

    Things to avoid: Names, places, dictionary words.

    Mix it up. Use variations on capitalization, spelling, numbers, and punctuation.

    These three rules make it exponentially harder for hackers to crack your password.

    The idea for passphrases is captured quite nicely in this comic from xkcd:

    Google-2BAdWords.jpg
    Google,

    Become a Google AdWords Certified Professional ?

    To become Google AdWords Display Certified Professional you need pass exams conducted by Google on AdWords Fundamentals exam and Display Advertising exam.

    Below image is my certificate, certified by Google after passing the AdWords Fundamentals exam and AdWords display exam; I have been awarded this certificate in the June month of 2016.

    About Google AdWords Display Advertising Exam:

    Google AdWords Display Advertising exam covers the basic and advanced concepts, including best practices for creating, managing and optimizing display campaigns

    It is good to study these modules before taking the display advertising exam.
    Module 1: About the Google display network
    • About the Google Display network
    • Where ads might appear on the display network
    • About contextual targeting
    • About the display network ad auction
    • About “search network with display select”
    • Create an effective mobile site.
    Module 2: Setting up a network campaign
    • About campaign settings
    • About the AdWords Ad gallery
    • Biding features on the display network
    • Choose a bid for your display network campaign
    • Bid on view-able impressions using view able CPM
    • About enhanced cost-per-click (ECPC)
    • About bid adjustments
    • About automated bidding
    • Enhance your ad with extensions
    • Create dynamic display ads
    • Create a light-box
    • Light box ads
    • Fix a disapproved ad
    Module 3: Showing your ads on the display network campaign
    • Targeting settings on the display network
    • About managed placements
    • Target websites about specific topics
    • Add negative keywords to your campaign
    • How language targeting works
    • About custom ad scheduling
    • Advanced display mobile device
    • Display planner basis
    • The display networks tab
    Module 4: Reaching tour audience on the display network
    • About targeting your bids by audience interest
    • Reach people similar to your existing audiences
    • Reach people of specific demographics
    • About re-marketing
    • Use dynamic re-marketing to show ads tailored to your site visitors
    • Created a feed for your dynamic display ads
    Module 5: Optimizing performance on Display network
    • Drives sales and generate leads
    • Increase brand awareness
    • Measuring sales and conversions
    • Evaluate ad performance on the display network
    • Account, campaign and ad group performance
    • Explore your data on the campaign tab
    • Optimize display network ads and campaigns
    • Tips for creating effective display ads
    • About automatic targeting in display

    You can learn these modules by visiting Google Partners Help page.

    After learning search advertising exam modules read this PDF for quick revision before attempting the exam.

    About AdWords Display Advertising exam:

    • Exam Duration: You will have 120 minutes to complete 100 multiple choice and true/false questions.
    • Exam Pass %: You need to get a score of 80% or higher to pass.

    If you have got less  the qualifying marks (less than 80%) you need to wait for one week to reattempt the test.

    You can take the Search Advertising exam by visiting this link.

    If you clear this exam and AdWords Fundamentals exam, you will earn the certificate. The certificate will be valid for only 12 months from the date of examination.

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    Google,

    About Google AdWords Fundamentals Test 2017

    Google AdWords fundamental examination tests the exam takers about
    1. The basic and intermediate aspects of online advertising and AdWords,
    2. Benefits of online advertising,
    3. How to set up and manage an AdWords campaign and
    4. How to measure and optimize campaign’s performance.

    AdWords Fundamental Study Guide:

    Google AdWords fundamental study guide covers three modules and they are listed below.
    Module 1: Understanding the value of online advertising
    1.1 Benefits of online advertising and AdWords
    1.2 Google’s advertising networks
    1.3 Where your ads can appear
    1.4 The quality of your ads
    1.5 What you pay
    Module 2: Setting up AdWords campaign
    2.1 Choosing a campaign type
    2.2 Structuring your campaign
    2.3 targeting your audience
    2.4 Setting bids and campaigns
    2.5 Creating ad group
    2.6 Tools to plan a campaign
    Module 3: Measuring and Optimizing Site performance
    3.1 Measure your results
    3.2 tools to measure your performance
    3.3 Evaluate metrics relevant to your goals
    3.4 Optimize your campaign
    You can learn this modules from Google Partners help page.
    After learning modules read this PDF for quick revision before attempting the exam.

    About Adwords Fundamental exam:

    • Exam Duration: You will have 120 minutes to complete 100 multiple choice and true/false questions.
    • Exam Pass %: You need to get a score of 80% or higher to pass.
    If you have got less  the qualifying marks (less than 80%) you need to wait for one week to reattempt the test.
    You can attempt the test by visiting this link.

    About AdWords Certifications:

    AdWords certification will given for the exam takers passing the Adwords Fundamentals exam and one of the other AdWords advertising exams mentioned.
    1. Search Advertising exam
    2. Display Advertising exam
    3. Video advertising exam
    4. Shopping Advertising exam
    5. Mobile Advertising exam
    Complete exam study guides for preparing the above mentioned Google AdWords exams can be found here.