Google AdWords fundamental examination tests the exam takers about
The basic and intermediate aspects of online advertising and AdWords,
Benefits of online advertising,
How to set up and manage an AdWords campaign and
How to measure and optimize campaign’s performance.
AdWords Fundamental Study Guide:
Google AdWords fundamental study guide covers three modules and they are listed below.
Module 1: Understanding the value of online advertising 1.1 Benefits of online advertising and AdWords 1.2 Google’s advertising networks 1.3 Where your ads can appear 1.4 The quality of your ads 1.5 What you pay
Module 2: Setting up AdWords campaign 2.1 Choosing a campaign type 2.2 Structuring your campaign 2.3 targeting your audience 2.4 Setting bids and campaigns 2.5 Creating ad group 2.6 Tools to plan a campaign
Module 3: Measuring and Optimizing Site performance 3.1 Measure your results 3.2 tools to measure your performance 3.3 Evaluate metrics relevant to your goals 3.4 Optimize your campaign